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Associate Design Director

Associate Design Director

Deloitte Digital

Deloitte Digital

Jun 2022 - Present · 7 mos

Jun 2022 - Present · 7 mos

Manage a multi-disciplinary design team to execute user-centred designs.
Work with the other managers and directors to drive the design strategy and process and align team objectives with the business requirement. Define the roadmap for UX Design, Research, and Prototyping
Lead all aspects of design execution across releases. Create user experience goals, priorities and deliverables that align with product milestones, coordinate multiple projects to completion, and drive adoption of user experience practices ensuring timely, detailed, and impactful deliverables.
Setting standards & practices - Owning and improving governance, documentation, efficient patterns use, design system adoption & growth, and digital design language utilisation.
Contribute to the initiative’s strategic discussions around product definitions and roadmapsManage a multi-disciplinary design team to execute user-centred designs. Work with the other managers and directors to drive the design strategy and process and align team objectives with the business requirement.

Design Manager

Design Manager

Deloitte Digital

Deloitte Digital

Jun 2020 Jun 2022 • 2 yrs 1 mo

Jun 2020 Jun 2022 • 2 yrs 1 mo

Manage a multi-disciplinary design team to execute user-centred designs.
Work with the other managers and directors to drive the design strategy and process and align team objectives with the business requirement. Define the roadmap for UX Design, Research, and Prototyping
Lead all aspects of design execution across releases. Create user experience goals, priorities and deliverables that align with product milestones, coordinate multiple projects to completion, and drive adoption of user experience practices ensuring timely, detailed, and impactful deliverables.

Senior Design Consultant

Senior Design Consultant

Deloitte Digital

Deloitte Digital

Apr 2018 - May 2020 • 2 yrs 2 mos

Apr 2018 - May 2020 • 2 yrs 2 mos

Analyze user interface problems and create design solutions that meet measurable business goals and requirements.
Work closely with product teams to develop use cases and high-level requirements.
Quickly yet thoroughly create process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors.
Develop and maintain detailed user-interface specifications.
Present design work to the user experience team, product team, and project stakeholders for review and feedback.
Partner with development teams to build experiences: provide appropriate design specifications, create assets, and review finished interfaces.

Senior UX Designer

Senior UX Designer

PayU - Lazypay

PayU - Lazypay

Oct 2017 - Apr 2018 · 7 mos

Oct 2017 - Apr 2018 · 7 mos

Expertly managed a multi-disciplinary design team, executing user-centered designs and contributing to the overall design strategy and process. Led the roadmap for UX Design, Research, and Prototyping, coordinating multiple projects to completion and driving the adoption of user experience practices. Established standards and practices, improving governance, documentation, design system adoption, and digital design language utilization. Participated in strategic discussions around product definitions and roadmaps, aligning team objectives with business requirements.

Lead UX Designer

Lead UX Designer

Affairal
Sep 2016 - Oct 2017 · 1 yr 2 mos

Affairal
Sep 2016 - Oct 2017 · 1 yr 2 mos

As a UX Lead at Affairal, an omnichannel fashion marketplace, led the design process for the fashion app and worked closely with other designers and product managers to deliver high-quality user experiences. Utilized user-centered design processes to create intuitive and consistent interfaces, and developed wireframes, storyboards, and flows to effectively communicate design ideas and ensure usability. Actively contributed to the overall user experience strategy for the product, balancing business goals with customer needs and time to market considerations.

Lead UI/UX Designer

Lead UI/UX Designer

Autoninja (acquired by ICICI Lombard)
Apr 2015 - Aug 2016 · 1 yr 5 mos

Autoninja (acquired by ICICI Lombard)
Apr 2015 - Aug 2016 · 1 yr 5 mos

Ninja CRM- Conducting research and designing delightful user experiences.
Access box mobile Apps- Responsible for user research, information architecture planning, prototyping, interaction design, visual design, and front-end implementation of all design initiatives.

Senior UI/UX Designer

Senior UI/UX Designer

Bit BrothersBit Brothers
May 2014 - Mar 2015 · 11 mos

Bit BrothersBit Brothers
May 2014 - Mar 2015 · 11 mos

Ninja CRM- Conducting research and designing delightful user experiences.
Access box mobile Apps- Responsible for user research, information architecture planning, prototyping, interaction design, visual design, and front-end implementation of all design initiatives.

UI Designer

UI Designer

Coupondunia Acquired by Times Internet
Nov 2013 - Apr 2014 · 6 mos

Coupondunia Acquired by Times Internet
Nov 2013 - Apr 2014 · 6 mos

Developed the official website for CouponDunia, India's leading coupon website with over 4 million subscribers. Designed the CouponDunia Google Online Shopping Festival website and actively contributed to the development of the CouponDunia mobile app, which has achieved over 1 million downloads. Demonstrated strong proficiency in various platforms and a strong ability to bring projects from concept to successful implementation.

Graphic Designer

Graphic Designer

RM Education Solutions India Pvt Ltd.Sep Jun 2011 - Jul 2013 · 2 yrs 2 mos

RM Education Solutions India Pvt Ltd.Sep Jun 2011 - Jul 2013 · 2 yrs 2 mos

Worked at an international e-learning software development organization, contributing to a variety of products in the education field including digital content and platforms, networking and infrastructure, and internet and safety. Projects included RM Easimaths, Mylo, Easiteach, RM Easirespond, and RM Books.